01headless commerce
Always Blooming
A headless WordPress + Nuxt storefront with a custom quote-builder the owner runs entirely herself — structured for AEO so it turns up in Google and AI answers.
Live · self-managedVisit site
WordPress & Frontend Developer — SEO / AEO
Websites built by hand, made to be owned.
Senior WordPress & frontend developer — headless or classic. I hand-write the CSS, tune sites to be found in Google and AI assistants, and hand them off so clients can actually run them.
hand-built in CSS
Built for
- Oreo
- Sears
- Dollar General
01selected work
A handful of builds, taken end‑to‑end.
02client portal
Casemills
Headless WordPress over WPGraphQL feeding a Nuxt front end, with a bespoke client portal and assets served from Cloudflare & R2.
LiveVisit site
03web application
emendo · Mimir
A Vue 3 + Vite + TypeScript application — typed end to end, componentised, and built to grow. Currently under wraps.
Private · in progress
Private · in progressClient application under NDA — walkthrough on request.
04live staging build
Client / campaign
A builder-based marketing site pushed well past stock Divi with custom PHP and CSS — shown here via a live staging URL. The original build was richer than the current public site, which was simplified after the maintaining team changed.
Live · stagingLive (staging)
via agency · public site since simplified
05archived · interactive promo
Oreo
Oreo · Pro‑Marketing Group · —
Built end to end · page + animation
The product was the interface. An Oreo spun in the hero, split apart on hover, and opened on click into a round cookie modal — the promo entry form built into the cream filling itself. On submit, the cookie closed and dunked into a glass of milk: one continuous interaction from first spin to final dunk.
Archived Signature dunk — live demo in progress
Live campaign retired — shown here as an archived capture.
Transcript — Oreo interactive promo — archived screen capture
Win great prizes with Oreo — register online at morefunmoreflavor.com.
[Music]
Now, more fun, more flavor, with Oreo.
Archived · capture
02css from scratch
Single-div studies.
No SVG, no images, no libraries — one HTML element and a stylesheet each. The colour lives here; the rest of the site stays out of its way.
20 single-div pens — one element each.
View the full collection ↗03stack & specialties
What I reach for — and what I'm known for.
primary
- WordPress headless & classic
- Nuxt 3 / Vue 3
- Tailwind & hand-written CSS
- TypeScript
- PHP
also comfortable in
LaravelWPGraphQLWooCommerceMultisiteReactAngularAlpine.jsFlutter
specialties
SEO / AEO
Found in Google and in AI answers — ChatGPT, AI Overviews, Perplexity.
Accessibility
WCAG 2.1 AA as the baseline, not an afterthought.
Performance
Core Web Vitals kept comfortably in the green.
Clean handoff
Built so clients can confidently run the site themselves.
04about
Eight years, from page builders to hand-built.
I'm Sabestian Lucian — a senior WordPress & frontend developer, working independently from Brampton, Ontario.
Eight years in, mostly at agencies before going independent. I started where a lot of people do — inside page builders — and moved to custom code the moment I outgrew them. Today that's hand-written CSS and headless builds.
Two things I care about: that a site is genuinely findable — in Google and, increasingly, in AI assistants — and that it's solid enough for clients to run themselves. I use AI every day; the judgment stays human.